There is a stark difference between good and effective.  While good co-signs and placates, effectiveness always upholds the truth without compromise.  If I am called a good person because I tell you what you want to hear rather than what you need to hear, I am ineffective.  A good doctor makes you comfortable.  An effective one gets the tumor out and that requires serious discomfort.  The world needs just as much as effective men as there are good ones.  We should always be mindful to never confuse one for the other.  

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